Language Audit For Your Marketing Content

I love helping people fix their words, giving them the power to make their words stand out. I had the opportunity to do that last week for a woman who wanted guidance on how to improve the wording in her marketing emails. As I put together my recommendations for her, a lightbulb went on in my head – why not offer people a Language Audit.

This year I’ve been concentrating on my content training courses, but a course isn’t for everyone. Some people want to learn as they go, and my Language Audit service will give them the opportunity to do that. Basically, I’ll be their writer on top, who they can call on as they create their document for advice on how to add sparkle to the language in their documents.

How the Service Works

You can send me your documents as you create them, so you won’t lose momentum while you’re creating your marketing content. Or you can wait till you’re finished all your documents and send them in a batch before you release them to the world.

I will them draw up a few practical guidelines that you can act on straight away, to help you improve the wording of your documents. This isn’t an edit; it’s about helping you make changes yourself, so you can improve your writing skills and enhance the quality of all the content you create.

Ways to Improve your Language

The guidelines I give you take three forms. First, I’ll highlight ‘weed words’ for you to get rid of. These are words that are used so often that they’ve almost lost their meaning and they lessen the impact of your sentences. If you have too many adverbs or adverbs or too many crutch words like ‘actually,’ ‘obviously’ or ‘seems.’ I’ll flag that and you can weed them out, so your blooms will shine.

This is a pic of a purple weed, with thin leaves spreading outwards on a purple background.
Weeding Out Words: Watch out for words that weaken your language and pluck them out of your content.

I’ll then guide you on words that will strengthen your content, words that create vivid images and evoke colours, sounds and scents. I’ll also encourage you to use action words that convey a sense of purpose. For example, if you say ‘The photographs are taken by me,’ I’ll encourage you to change it to ‘I take the photographs.’ It immediately sounds more proactive.

Some people have problems cutting down the length of their content, because they’re so enthusiastic about what they want to say and they’re afraid their message won’t come across. I’ll highlight ways that they can be more concise. Often, it just means something simple, like cutting down the length of your sentences, or cutting out repeated words. You’d be amazed the difference these changes make.

Why Avail of a Language Audit

This is a great option for time poor people who’d rather learn on the go, and it’s also a budget-friendly way to avail of great content advice. The price of this language is €75 for 5,000 words You don’t have to worry how much content makes up 5,000 words. I’ll set up a tab for you and let me know when you’ve reached your limit. But you’ll usually be covered for all the marketing content you create.

I hope this Language Audit service will be of value to you – it’s an efficient and effective way of improving your writing skill. You can find out more about it by dropping me an email on derbhile@writewordseditorial.ie.

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