This week, I was at a networking event run by South-East Business Network. It represented a growing trend I’ve noticed in networking events – people sit at tables of 10 and each person is required to give a two-minute elevator pitch. In case you’re not familiar with the term, an elevator pitch is a mini-presentation of your business designed to be given in a very limited space of time – the time it takes to travel in an elevator.
The reality is that in our fast-paced world, we literally have seconds to make an impression. So it’s important to be able to capture the message of your business in a nutshell. A good elevator pitch will help you make the most of the golden opportunities life sometimes throws your way. Here are the ingredients of a good elevator pitch.
Who you are. Begin with a simple description of your business, what it’s called and what it does. Sometimes you only have 10 seconds to make an elevator pitch, so it’s a good idea to begin with the most important information.
Goals: Tell the person what you aim to do for your customers ie, them. Maybe you can solve their tax problems, or help them find that perfect gift for their friend’s wedding.
Services: Give them a flavour of the services you offer that help them achieve that goal. Tailor it to your audience – concentrate on the services you think are of most relevance to them.
Doing all that should bring you to 30 seconds, or if you include all your services, one minute. But if you have the luxury of a two-minute pitch you can also include.
Origins: Show your passion and originality of thought by telling them what made you come up with your business idea.
Future goals: Tell them how you’ll be expanding your business in future.
A good finish. It can be easy for your elevator pitch to taper off, so drive your message home with a good slogan or tagline. I came across a cleaning business whose tagline was Fighting Grime.
The good news is that an elevator pitch doesn’t have to be fancy or elaborate. The simpler your description of your business is, the easier it is for people to grasp what it is you do and ultimately to buy from you.