These days, it’s common for business owners to talk about how they’re on a journey. For me, journeys are the trips you take in a car or on a train. When entrepreneurs talk about their journey, I reckon what they’re really talking about is a quest.
A quest may involve a journey, but it’s really an adventure with a goal in mind. In stories, a quest involves a hero searching for treasure. Along the way, they discover the value within themselves. Authors writing stories about quests call these stories ‘quest narratives.’
Developing Your Quest Story
You can tell a quest story about your business, where you describe how you set out on the great adventure of starting your own business and the value that you discovered along the way, from the business and inside yourself.
You’d be exploring the reasons why you set up your business, how you set your business up and what happened to you along the way. A few blogs ago, we talked about creating a character sketch for yourself, and if you’ve done one of these, you can draw on it for inspiration to tell your story.
You can also learn how to tell your quest narrative story on my Bestselling Content Creation Skills for Business course – click here to find out more it.
Starting Your Quest Story
The best stories are simple; they have a beginning, middle and end. You begin writing your quest story by talking about where you were in your life when you decided to start your business.
Were you married or single? Were you finding your job boring and flat? Was the juggle between work and children driving you mad? This will give context for why you started your business, and readers will relate to the situations you found yourself in.
Then talk about the trigger moment or event that led to you starting your business. This could be a lightbulb moment, an idea that came as a flash of inspiration. But maybe there wasn’t a specific moment. Maybe there was a series of small moments, or a slow realisation crept up on you that your life couldn’t stay the way it was, and you decided to take the plunge.
Heart Of the Quest
Now we come to the middle of the quest. This is the heart of the action, when all the drama happens, with all the conflict and tension that keeps us guessing what happens next. As an entrepreneur, you’ll want to be associated with the happy ending rather than the conflict.
So, when you reach the middle of the story, you could take people through the steps you took to make your business happen. It is a good idea though to mention any challenges you face, so you can tell people how you overcome them, and they’ll admire you for your resilience.
A Happy Ending
You’re in business now, so we know your quest had a successful outcome. But you can share what you did to bring you to that happy ending. What ingredient made all the difference to your business success? What improvements did you bring to your life on a practical level, and into the lives of your customers? And above all, how did starting a business benefit you as a person? How did it improve the quality of your and how did it change your view of yourself?
Sharing these kinds of insights can feel a little uncomfortable, so only share what feels right for you. But customers love to feel they’re getting to know the person behind the business, so if you give them a glimpse of who you are and how you arrived at this point in your business quest, they’ll relate to you. They’ll also admire you, and rightly so, because you’re the hero of your own story.
If you’d like to find out more about how to create your own business quest story, you can get in touch on firstname.lastname@example.org