How My Content Creation Course Works

In all my blogs, I’ve been talking about how to use storytelling techniques to create brilliant content. But I thought I’d take a break from that this week and take stock of how my content creation course has evolved since the start of the year. I’ve been having a lovely time delivering my course, which is called Bestselling Content Creation, to committed, dynamic entrepreneurs, and I wanted to share that. But I also wanted to give you an idea of how the course works, so you can decide if it would be useful to you in the future.

Content Creation Modules

There are six modules available on the course: storytelling, web content, blog posts, social media posts, video scripts and traditional marketing content. All the participants have done the storytelling module because this is the foundation for all the modules on the course. After that, people pick the modules that are relevant to them.

Photo Description: The words ‘Bestselling Content Creation for Business – Storytelling’ are printed in blue capital letters on a white background, with a blue border.

Web content has been the most popular one, but there’s also been an interest in video scripts and press releases, which would come under traditional marketing content. Most people have chosen two modules, a couple have chosen three, and one person chose to combine two modules to make one. There’s a bundled rate available for taking all six modules, so I hope I’ll soon be able to rise to the challenge of delivering all six modules.

The people who’ve taken up the course are mostly solo entrepreneurs, though in one case I’ve delivered it to two people. So far, the course has been a bit more popular with people who offer services, possibly because service businesses don’t have the luxury of pictures to do some of their selling for them. But there has been interest from businesses selling consumer products as well.

Hands-On Approach to Content Writing

I take a hands-on approach to delivering the course because I believe people learn best by doing. Also, entrepreneurs are pretty time poor, so I help them make the most of their time by getting them to actually write their content. After a PowerPoint Presentation, the participants do writing activities. They then do more writing after the session finishes to put their business story together and I give them feedback to help them bring their story forward.

A lesson I quickly learned is that many people already have content written, so they’ve already begun writing their story. My job as a tutor/facilitator is to help them build on that story. By giving them a chance to work on the content they’ve already created in the session, they can see that the skills I’m showing them are relevant and can be directly applied to their business.

People will have time and space to work on their content in the session, which saves them having to find that space later. And they’ll come away having developed their content further, which is a good result.

People say they’re satisfied with the course modules they’ve done, which I’m pleased about. Long-term, I’m hoping people will find it a lot easier and less time consuming to produce content, and I’m hoping to see beautiful blog posts and snappy social media posts from my clients popping up on my feeds in the near future.

I hope I’ve made you curious about Bestselling Content for Business. If you are and you’d like to get in touch, you’ll find all my details on my nifty digital business card, email, phone, website etc. Click on the link to view my card.

How to Create Memorable Product Descriptions In Your Content

In the glory days before the pandemic, people could walk into your shop or restaurant and sample your goods. They could pick them up, smell them, taste them. If you have a service, people were able to meet you at networking events and go to your presentations. Now we have to do it all online, and that’s why it’s more important than ever to describe your products in a way that speaks to your customers. That’s how you create memorable content.

What you want to do is create a sort of 3D effect with the words you use. You describe your products in a way that makes customers feel almost as if they were picking them up, smelling and tasting them. And you describe your products as if you were sitting across the table from your customers, having a good chat over a cup of coffee.

When authors are describing things, they use vivid language that draws on all of the senses, e not just sight. They use language to describe the worlds they create, so you can lose yourself in it as a reader and feel as if you were in that world yourself. When I deliver my content creation course, I share a technique I call Setting and the Senses, which aims to help people improve their descriptive skills.

Setting and The Senses

The setting in a book is the world where a story happens. For your business, it’s your place of business. Some people are lucky enough to have businesses that are set in beautiful locations. You can certainly put up lovely images of your restaurant, hotel or tourist attraction, but vividly descriptive words will enhance those images and help people feel they’re taking a tour of your world.

This is a forest carpeted with grass, and sun shines through the tall trees. If this is your place of business, you can describe it vividly using all five of your senses. Photo Credit: Anna Healy.

You can describe what people will see when they come to your place of business, but also share the sounds they will hear, the tastes and smell they will experience. With your descriptions, you can help people feel as if they were actually in the forest where you offer forest bathing, or eating a meal in your scenic sea-view restaurant.

Sensual Product Descriptions

If you sell beautiful products like jewellery or food, you can have fun describing these products using all five of your senses. You can describe what your product looks and feels like, but also the sounds, smells and tastes people might associate with your products. For example, your financial products might give people the same feeling of warmth and security they get when they sit by the fire on a winter evening, feeling the heat, smelling the wood and watching the flames leap.

You might say, ‘But I’m producing jewellery. How could I compare it to a food?’ You may not be able to make a direct comparison, but you could write about food your jewellery might make people think of, or imagine what sort of meal people might be eating while they wear your jewellery.

You can also take this approach with a service business that doesn’t have a tangible product. You can create a symbol for your business, an image that customers can see in your mind when they think of your business. When you’re writing your content,

You can then use words that tie in with that reinforcing the image in your customer’s mind. For a coach, that symbol might be a candle, its light guiding people through the darkness of confusion, towards clarity of thought and a life filled with light. And you might use phrases like ‘seeing clearly’ ‘guiding light’ and ‘beating the darkness.’

Describing your products in this playful way can be a lot of fun, and it will bring your products to life for your customers. If you’d like to learn how to tell riveting stories about your products, please get in touch. You’ll find all my details on my nifty digital business card, email, phone, website etc. Click on the link to view  my card.