I’ve just completed an interesting writing challenge, which involved writing a type of document I had never written before – a white paper. Most people associate white papers with government legislation, but white papers are also increasingly being used in the business world, by companies who want to put forward a case for a particular technology or ways of working.
I was approached by a company who wanted to produce a white paper that would showcase the benefits of smart working. This is the umbrella term used for any worker who works away from the company’s main office. The white paper would prove that smart working could work for companies, and in the process, this would build trust among the company’s customers that their products would help them harness the benefits of smart working.
Process of Producing White Paper
Writing the white paper was a lengthy but stimulating process. I had lots of input from the company to help me get started, with several videoconferences and a face to face meeting, where I gathered valuable information that I could use as the foundation for the white paper. The most important thing to find out was why the company wanted the white paper in the first place. Everything else flows from that. It was good to know what expectations the company had, so that I could meet them.
Then it was time to get down to research. I have to confess, I went a bit mad on the research, because I wanted to make sure I could prove the benefits of smart working. I formulated questions that I entered into Google as a starting point, so I wouldn’t drown in information. I formed questions about general trends that influenced smart working, such as how many people commuted in Ireland. I also wanted to find out what role smart working played in worker wellbeing. The audience for this white paper is interested in the bottom line, and I unearthed some interesting statistics about savings companies could make.
The Finished Product
I divided the white paper into sections, exploring the contexts of smart working, the benefits of it and how to overcome barriers. I also did two case studies to show how smart working operated in practice, with a freelance employee and a CEO. After four weeks, I was finished and I sent it off to the clients.
Initial feedback was very positive, and I was delighted. They also took the time to give me more detailed feedback about ways to condense the white paper. In my quest to achieve an authoritative tone, I had overloaded the while paper with statistics.
I was glad of the opportunity to fine-tune it and to arrange the statistics in a way that would make it easier for people to absorb. While I wasn’t in charge of designing the white paper, the client asked me for input in terms of opportunities for infographics that would illuminate the findings even further. I also had to identify quotes from contributors that would make good pullout quotes. I did this in my final edit, and I also suggested that the designers darken the font to make it easier to read.
The white paper is now on a landing page and is due to go live as we speak. I am very proud to have written it. It is the most substantial piece of research I have done since I left college and I’m delighted that it made the grade. While I was writing it, I found it challenging, as I worked neglected brain muscles. But I rose to the challenge of writing in a factual style, rather than my usual creative style, and I’m now keen to rise to the challenge again, with further white papers.
Here’s a link to the white paper I’ve just done. If you like what you read and you want to produce a white paper that will help build trust in your brand and what you have to offer, drop me an email on email@example.com and I’ll put in place a plan for your white paper.