A couple of years ago, I set up a Facebook group for writers. I love running it, partly because I’m addicted to Facebook groups. As opposed to pages, groups are designed to be communities of like-minded people on Facebook, where people can exchange tips, advice and experience. I set up the Facebook group for Irish writers and book professionals because I felt overwhelmed by the information overload on the web, and wanted to meet other writers and get information that would be relevant to me as an Irish writer.
Facebook groups are intended more for information sharing than for promotion, but they can help you get the word out about your books or writing services if you use them cleverly. Here are some tips for how to use Facebook groups to enhance your writing reputation, drawn from my own experience of running the Irish Writers, Editors and Publishing Professionals Facebook group.
- Start Chatting
Like anything in life, you’ll get out of a group what you put in. If you join in the discussions, you’ll get to know the other authors on the group and build relationships with them. Writing can be a lonely life, and just knowing there are other people out there ploughing the same furrow can be a comfort. As an extra bonus, over time, these people will be your audience when you have book or event that you want to spread the word about.
2. Be Generous
If you’re a writer or a book professional with some experience, a Facebook group gives you the opportunity to share what you know. If someone on the group asks a question, give them a comprehensive answer. This will enhance your reputation as an expert in the book field and may attract people to your books or services in the future. Give encouragement to a fellow author who doubts themselves and share useful information that group members post with your own networks. People will appreciate these little acts of generosity.
- Ask Questions
If you are breaking into the world of writing or the book world in general, a Facebook is a great place to gather the knowledge you need. A well-run Facebook group offers a safe environment where you can pose any question you want without fear of ridicule. You’ll have access to a warm, friendly community of people who know what they’re talking about, and the information you gather will help you achieve your writerly goals.
- Respect the Group’s Promotional Policy
Some groups allow no promotion at all, while others are very liberal, allowing you to trumpet blast your latest book release. In the group I run, we try to achieve a balance between promotion and information. We allow promotion using certain designated posts, and promotions are not allowed outside of them. In general, Facebook groups are more about information than promotion, and with blatantly promotional posts, you may run the risk of looking a little desperate. If this is your promotional style, you’ll get better results using more direct promotional mediums like Facebook ads or e-mail campaigns.
- Use Moderate Language
You’re on Facebook to represent yourself professionally as an author. My Facebook group doesn’t allow profanities, but even if there is no such restriction, be careful with your language choices. A remark which you think is made in jest can seem offensive out of context. Also, avoid making personal remarks against individuals, even if you have good reason to. You could run the risk of libel charges, and at the very least, you’ll give the impression of someone who’s bitter, which won’t do your reputation any good.
How do you use Facebook groups to promote yourself? And if you run a Facebook group, how do you make sure that the group is beneficial to members?