A self published author I know, a lively, go-getting character, posted on a Facebook I run about how fed up he is with the stigma around self publishing. He was published by a traditional publisher, but found he sold far more copies as a self published author. Yet he felt that self published authors like him were looked down upon for not being with an established publisher. Several self published authors then shared their positive experience of self publishing, and the general feeling was that self publishing was now a force to be reckoned with and snobbery should be set aside.
I would certainly agree with that. I self published copies of my novel after the publisher I had stopped printing copies. I did enjoy the control that came with self publishing, but I’ll still be trying for an established publisher next time. I still nurture fantasies of lunch with my editor in a swanky restaurant.
I regularly recommend self publishing as an option at my creative writing workshops. But I also believe it’s not for everyone. Here are three instances when I believe self publishing is not a good idea.
If you write literary fiction
I read an article in The Guardian which said that self publishing worked for most genres – except delicate literary fiction. The trouble with literary fiction is that it’s quiet and understated, and needs the gentle push of a publisher to make its voice heard. Also, unlike other genres, it doesn’t follow strict rules, so you’re creating each book from scratch. This takes up a lot of headspace. If that headspace is taken up with worries about how you’re going to get your book out, it will affect the quality of the work. Using an established publisher at least takes that concern away.
If selling gives you the shivers
Some authors are naturally quite commercially minded, and those authors tend to make very successful self publishers. As I said, you need to be able to shout loudly to be heard as a self published author. Some authors have neither the personality or the inclination needed to do that shouting. You do have to do your own publicity when you have an established publisher as well, but at least they will do the basics for you, and this gives you a leg up.
If you don’t have a specific audience
Self publishing works really well if you are writing for a defined audience. You can learn who that audience is, what they want and how to deliver it to them. You can narrow your focus and tailor your sales approach to that audience. If you write books that are very general, it will be hard for you to find people to target, and to compete with authors who know what readers they want to reach. Having an established publisher behind you gives you a platform to reach a wider audience, and from that experience, you may discover which readers favour your book.
What do you think? Is self publishing a go-to for every author? Or are there authors whose work is more suited to an established publishing model?