Three Ways to Lay Out Web Content

Creating attention-grabbing web content is quite a challenge these days. People’s attention spans are getting shorter and shorter, and it can be hard to read for long periods of time on a screen, particularly on a smartphone. Your content may be beautifully crafted, witty and clever, but unless it’s laid out in a way that’s easy to absorb, your message will be lost.

Here are some ways to break up your content so it’s easy to read.

Bullet Points: Using bullet points encourages you to condense your content so it’s crisp and clear. They break your content down into biteable chunks, so it’s easier for your eye to travel across the page and take in the words.

Headings: If you find bullet points too clinical and you prefer to write content that flows, you can still break it up with headings that summarise what you’re trying to say. Using headings means that if people are in a rush, they can use the headings to absorb the core message of your text.

Captions: If you’re in a business where pictures speak louder than words, such as fashion, design or food, you can complement your luscious images with captions which tell people more about your products and services. Using captions means you’re not burning your readers with too much text, but you’re still giving them a chance to find out more about what you can do for them.

What do you think makes web content easier to read? What have you done to make your own content more readable?

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