When I tell people that I write content that helps people tell their story, they say to me, ‘I’ve been sending a newsletter out and it’s had no response,’ or “I went on the radio to talk about this event I have coming up, but I didn’t get a single phone call.”
So why didn’t it work?
They put all their eggs in one basket.
The trouble is, not everyone absorbs information in the same way. The key is to tell your story through three or four different mediums at the same time. You just adapt your story to the medium you’re using.
Here are four ways to tell your story.
Tell it to the Horse’s Mouth
Talk to your friends and family about what you hope to achieve. Not only will they support you, but they know other people and they’ll spread the word to them. Tell people that you know will have an interest in what you have to say – they’ll be grateful for such useful information. You can also take it to the next level by knocking on the doors of organisations who will be interested in spreading your story to their members.
Tell it Online
You can now tell your story to the world thanks to the Internet. Start blogging, posting and tweeting. Use the word of mouth factor to reach specific people who you know will be interested and who will spread the word. They won’t see it as you pestering them; they’ll think, ‘This is interesting, I must tell my followers about this.’
Tell it in the Media
Yes, the world has moved online, but people are still very attached to their local newspapers and radio stations. There’s the familiarity factor; people like listening to programmes or picking up a paper and thinking, ‘I know her.’ You’ll create a word-of-mouth buzz around yourself that money can’t buy.
Tell it on Email
What do most people do at least once a week, if not once a day? Check email. So hit them directly in their inbox with a colourful, fun newsletter telling them about your organisation’s activities or about an upcoming event. You can hit everyone on your contact list within seconds.
Your story deserves to be heard. By telling it in a few different ways, you’ll reach more people and increase your chances of success in whatever you’re trying to achieve.