I’ve been to lots of networking events in the three years since I set up WriteWords, my copywriting service. And I’ve come to identify an unspoken question in the minds of the people I meet. What can a writer do for me? Don’t they sit in ivory towers, churning out masterpieces?
Here’s my answer. I can help you find the right words to achieve your goals.
Here’s how it breaks down. Whether we realise it or not, everyone has a story. And I help people tap into the power of their story. Our stories make us who we are. Because they come straight from our hearts, they have great emotional resonance. And because they’re our own stories, they help us to stand out in an increasingly noisy world.
The trouble is, you’re too close to your own story to see that power. So I help people to figure out what their story is? Why would you want or need to do this? After all, everyone pays more attention to pictures than words? But you still need to know what to say.
If you know what to say, you can say it consistently, in all your communications. This will help the people you want to reach get the message. And because not many people take the time to do this, you’ll have the edge when you’re persuading other people to buy your book, use your services or donate to your charity.
We’re living in an increasingly noisy world, with a lot of different media clamouring for our attention. Whether we like it or not, if we want to be heard, we have to sell ourselves. And telling your story is a great way to sell yourself. Because you’re sharing your experience, your passion and your knowledge, you don’t feel like you’re selling at all. And because you’re making a real emotional connection with the person you’re talking to, they don’t feel like they’re being sold to.
There are three groups of people who would particularly benefit from defining and refining their story.
Small and medium enterprises: As a business owner, your first priority is to grow your business. And words can help you achieve that goal. Words are your secret weapon in marketing your business. If you take the time to define your message, you’ll have the edge over your competitors. This isn’t just pie-in-the-sky stuff. You can actually measure the impact of your words using Google Analytics and other analytics tools supplied by WordPress, Facebook etc.
Writers and Artists: Artistic people struggle with the concept of selling themselves. But how are people going to know about the wonderful work you’re doing unless you tell them? All you have to do is let them know about what you do, through tools like social media, blogs and traditional media. If you’re a writer looking to be published, it helps to be able to get to the heart of your story, so you can persuade publishers of its merits.
Charities and Community Groups: These groups are lucky. They have a treasure trove of powerful stories at their disposal. They can tap into the life changing experiences of their members and beneficiaries to get their message across. People will be drawn by these uplifting stories and be encouraged to dip into their pockets, or to avail of the services the offer.
Next week, I’ll be outlining the services I use to help you tell your story. If you’d like to find out how I can help you, drop me a mail, email@example.com.