How to Create Effective Social Media Content

The advent of social media has opened up a whole new world of communication. More and more businesses are seizing the opportunity to communicate with their customers through Facebook, Twitter and LinkedIn. Setting up an account is easy. But what comes next? What do I say? Why would anyone be remotely interested in what I have to say?

In fact, there is a whole community of potential customers looking for advice, entertainment and value. Communicating through social media is a great way to add value to your business and to build recognition for your brand among potential customers. Social media sites enable you to quickly establish a reputation as an expert in your field, which is a powerful way to generate new businesses.

Here’s a few tips for communicating with your customers through social media.

  • Create a Compelling Profile – This is your stall for communicating with customers. Include as much informatio as privacy allows. Use your profile as a hook to encourage customers to explore your business further.
  • Be Newsworthy – Spread the word about the latest developments in your business. You’ll come across as vibrant and journalists may pick up on your posts.
  • Include images – Images work particularly well on Facebook. They’re easier for customers to absorb than words.
  • Give Tantalising Tips – Farm your printed and website content for short snippets to tempt your customers. Just be sure that you don’t give too much away.
  • Give Your Opinion – Comment on trends within your industry. It’ll show that your finger is on the pulse.
  • Add links – customers appreciate a useful resource, particularly on Twitter. Give links to videos and media clips that relate to your business.
  • Interact – Keep an eye on what customers are saying on your pages, so you can give them a swift and comprehensive response.
  • Calls to action – Encourage your customers to explore your offering further, by providing links to your website or newsletter, or inviting them to special events.
  • Adapt your style. A chatty style is okay for Facebook and Twitter, but more formality is better for LinkedIn. On Twitter, use as many abbreviations as possible. The shorter your tweet, the easier it will be to retweet.
  • Make it easy for customers to contact you. It may seem obvious, but it’s amazing how often I have to hunt for contact details. They should stare customers in the face.

Communicating with your customers through social media lets you build relationships with them and gives them a greater awareness of what you can do for them. Used in combination with other marketing methods, it will lead to greater recognition for your business and ultimately to sales.


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