Business Practise
Why Buzzwords Drive People Mad
Every time I put up a post on Facebook or Twitter about buzzwords that annoy people, I get a huge reaction. People are delighted to have an opportunity to rant about phrases like “going forward,” “blue-sky thinking” and “no problem.” I tried twisting people’s minds recently by asking them to come up […]
6 Ways to Make Your Small Business Look Bigger
Dressing up your small business sends a message of seriousness and credibility to customers, suppliers, and anyone else who interacts with your business. It also affects your own attitude; much like wearing nice clothes makes you stand a little taller. With so many cheap and easy tools available for the purpose, there’s no excuse for not making your business look like a business, even if the company is just you and a laptop.
Tell Your Story in Four Ways
When I tell people that I write content that helps people tell their story, they say to me, ‘I’ve been sending a newsletter out and it’s had no response,’ or “I went on the radio to talk about this event I have coming up, but I didn’t get a single phone call.” So why didn’t […]
Full, Clean Driving Licence
don’t be afraid to put the words Full, Clean Driving License on your ad. It saves us time. And it saves you time.
Content Plans – Your Secret Weapon in Selling Your Business
A content plan is similar to a marketing plan, but it focuses exclusively on how you can sell your business through words. Before you can market your business, you need to define your core message and what makes it different. A content plan helps you to do that.
Doing Business as a Speccer
it’s easy for me to forget that my visual impairment does affect me at times. If I did speak up about it, the people I meet would know why I seem to blank them, or can’t immediately lay my hands on where things are. And it would help them see that people with disabilities of all kinds can make a useful contribution to the business environment.
How to Write a Press Release When There’s No News
he good news for those in service businesses is that you do have a source of news – yourself. Your opinions. Your insights. And your expertise. You can’t have new things happening all the time, so media outlets frequently fill their slots with opinions from experts. And you can take advantage of that trend.
A Writerly Year
As this will be my last post for 2010, I thought I would share my year’s highlights, lessons learned and hopes for the future. This is a time of year when people reflect on where they are, so I think this post is timely.
