Broadcasting
How to Write a Press Release When There’s No News
he good news for those in service businesses is that you do have a source of news – yourself. Your opinions. Your insights. And your expertise. You can’t have new things happening all the time, so media outlets frequently fill their slots with opinions from experts. And you can take advantage of that trend.
A Writerly Year
As this will be my last post for 2010, I thought I would share my year’s highlights, lessons learned and hopes for the future. This is a time of year when people reflect on where they are, so I think this post is timely.
The Media and the Arts
Amid all the grim gurning of the economy, the media is spreading small rays of sunshine with its coverage of the arts. Hardly a week goes by without a writer or musician appearing on a mainstream daytime programme. Given that the media is still largely word-based, writers of all disciplines tend to be better-represented than the rest.
Media and the Single Life
While choosing not to marry or have children is still a minority choice, the minority that choose to take this path is growing and media coverage needs to reflect that. It does do this to a certain extent, but it corrals single people into special sections, one-off feature articles or segments in radio stations. But the voices of single people need to become integral to all media coverage.
Talk to Joe: The Power of Radio as a communications Tool
People responded to the recent death of top Irish broadcaster Gerry Ryan as they would to the death of a close friend. When you think about it, this is hardly surprising. He talked to them every morning, laughed with them, shared their pain, helped them find solutions to their problems. just as a good friend […]
