Archive | February 2011
You are browsing the site archives by date.
Punctuation – It’s Not Just for Prudes
Caring about punctuation is not just the preserve of people who keep a copy of Eats, Shoots and Leaves* in their pockets. Good use of punctuation on a business website makes it easier for customers to understand what you’re about and to buy from you. And for writers, it means editors are more likely to take their word seriously. Ultimately, caring about punctuation means money in the bank.
Content Plans – Your Secret Weapon in Selling Your Business
A content plan is similar to a marketing plan, but it focuses exclusively on how you can sell your business through words. Before you can market your business, you need to define your core message and what makes it different. A content plan helps you to do that.
Doing Business as a Speccer
it’s easy for me to forget that my visual impairment does affect me at times. If I did speak up about it, the people I meet would know why I seem to blank them, or can’t immediately lay my hands on where things are. And it would help them see that people with disabilities of all kinds can make a useful contribution to the business environment.
