Archive | October 2010
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I believe the overlooking of Hellfire symbolises the failings within the book publishing and critiquing world, a world that ignores books that don’t fit into the neat boxes assigned by marketing departments and advertisers. It’s about time the book world embraces books that don’t fit the mould.
To speed up the process of creating content for yourself, learn to ask yourself questions about your business. Ask yourself about your passions, about the trends that affect your business, about the reasons for your existence. And ask yourself what experience you hope to deliver to your customers. The answers are at your fingertips. You are the magic ingredient. You are what makes your business unique. And if you recognise that, your content will be unique.
I’ve joined Digg.com Spreading my voice around the wider world. <!–cb8b895da70940fea54ea6e6c1dee230–>
It’s about time media coverage reflected the reality of life with cystic fibrosis. Hopefully with the announcement of the new unit, the media will let people with cystic fibrosis get on with the business of breathing, If they do have to give the Government the nudge, that the media will give a more rounded portrait of the cystic fibrosis campaigners.
Human beings are far too rich and complex to be labelled in terms of can and can’t. It seems to me that many motivational speakers on the circuit are missing one vital point. In order to motivate people, you need to figure out where they’re coming from. You need to find out why they feel they can’t and convince them that they can.
Unique. It’s a word used to describe something or someone that’s one of a kind. And it has now become the ultimate buzzword. Every marketing brief, every press release, describes a company’s unique offering, its unique selling point.