Archive | August 2010
You are browsing the site archives by date.
One Press Release is Never Enough
If you’re serious about making media publicity part of your marketing strategy, it’s time to take your efforts a step further, with a press release campaign.
How to Benefit from the Media’s Love Affair with the Countryside
What with the recession and the growing threat of global warming, life has become very complicated. No wonder we’ve developed a longing to go back to basics, to simple, chemical-free food, ancient crafts and eco-friendly habits. The media has seized on this longing and now supplies us with an endless diet of features about country […]
Literary Fiction vs Popular Fiction
If you’re a book lover, you’ll often hear the words ‘popular fiction’ and ‘literary fiction’ being bandied about. In all likelihood, you’ll favour one type over another. But what do these terms really mean? To me, the words sum up differing attitudes to fiction. While literary fiction aims to hold up a mirror to the human condition, popular fiction aims to entertain, to thrill, to comfort. This difference manifests itself in various ways.
Plot
