Archive | July 2010
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Why Journalists Change Your Press Release
If you’re going to send a press release into a media outlet, you need to be willing to relinquish a little control. You may be pleasantly surprised by the results. The less you worry about how you come across, the easier it will be to do yourself and your business justice.
The LinkedIn Reading List: Connecting Bookworms
A surprising number of people were unaware of the existence of the LinkedIn reading list. Which is a shame, because it’s an invaluable way of boosting your profile on LinkedIn. Quite simply, the reading list is an app that lets you tell your contacts what you’re reading at the moment, what you have read, or what you plan to read.
