Archive | April 2010
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How to Create Effective Social Media Content
The advent of social media has opened up a whole new world of communication. More and more businesses are seizing the opportunity to communicate with their customers through Facebook, Twitter and LinkedIn. Setting up an account is easy. But what comes next? What do I say? Why would anyone be remotely interested in what I […]
Nifty Proofreading Tricks
We’re too familiar with our own work. Other people’s work is fresher, so it’s easier to be alert to errors in language. Whereas when we’re working on our own content, we have a certain emotional attachment to it, so it’s hard to be objective. Also, when we’re reading, we skip over a lot of words because we don’t need to read every word to grasp the meaning of a sentence.
