Archive | August 2009
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Many people see journalism as a route to literary success. Certainly, bestselling authors like Cathy Kelly and Deirdre Purcell served their time behind the newsdesks of various newspapers. I had a burning ambition to be a writer, couldn’t see myself doing anything else, so I decided journalism would be a good way of achieving my […]
When you’re creating copy, choosing the right words to describe the product or service you’re writing about is an instinctive process. Quite often, I pick a word because it feels right, because it describes what I’m portraying more exactly than a similar word. It’s like being a painter wielding a paintbrush. Each word has its […]
When we think about newspapers, we think of the glaring headlines on the front page. Breaking news stories will always grab you attention when you’re flicking through your morning newspaper. But features take up a more substantial chunk of newsprint than you might think. As well as dedicated feature pages, you’ll find them in news-analysis […]
Have you been plastering web pages and newspapers with huge ads, but received no response? Do you feel that the world needs to know about your business, but don’t know where to start? We live in cash-pressed times and advertising no longer has the effect it once had. But you can still target potential customers […]